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Chat Agent - Online shops
Chat · Online shops

Chat Agent

für Online shops.

24/7 support, order status, returns help, chat answers while you sell.

In an online shop, many inquiries repeat themselves: order status, shipping questions, returns, size advice. The chat agent answers right in the browser, connects to Shopify, WooCommerce and Shopware via REST API and webhooks, and hands complex cases (complaint, special request) to your team.

Sven Pflüger
by Sven Pflüger · Founder, rinqoLast updated:

Notice under EU AI Act Article 50:From the first message, the chat agent shows it's an AI. For complex questions, the agent hands off to your team.How we use AI

What does the Chat Agent do for online shops?

rinqo's chat agent for online shops answers order status, shipping questions, returns questions and product advice directly on the shop page. Connects to Shopify, WooCommerce, Shopware via REST API and webhooks, we set that up on request. GDPR-compliant on Hetzner Germany, AI Act disclosure on by default.

EU-Sovereign · GDPR · AI Act

Made in Germany. Hosted in Europe. The AI processing stays in the EU too, without US providers.

GDPR-compliant on EU servers

All calls, transcripts and knowledge data are processed encrypted on Hetzner Cloud in Falkenstein and Nuremberg, with data processing in the EU. A DPA under Art. 28 GDPR is in place.

  • Hosting: Hetzner Online GmbH, Germany, ISO 27001:2022 certified (Falkenstein, Nuremberg)
  • AI processing runs with European providers in the EU, not with US corporations like OpenAI, Google or Amazon. No training on your data.
  • Speech recognition with EU processing and speech synthesis from a German provider, customers receive the named provider list in the dashboard.
  • Auto-deletion: 30 days default, adjustable up to 365 days depending on your package

AI Act Art. 50, met by default

From 2 August 2026 every AI system must disclose to end users at the start of the conversation that it is AI-based. rinqo makes this the default setting in every channel, from first contact.

  • Voice: mandatory disclosure as first audio frame, before any answer
  • Chat/Email: AI label in footer and subject
  • Synthetic audio will be machine-watermarked once Code-of-Practice (June 2026) ships
  • Penalty: up to €15M or 3 % global annual turnover, the lower amount for SMEs

Sources: GDPR Art. 28 + 32 · EU AI Act Regulation 2024/1689 · DSK guidance on artificial intelligence and data protection (German data protection conference, 2024). This overview does not constitute legal advice.

Why online shops need an AI agent.

German online retail turned over €83.1 bn in 2025 according to bevh figures, €46.2 bn of it through marketplaces. The pre-sales and post-sales support load concentrates on four things: order status (“where is my parcel?”), shipping and returns, product advice (size, material, compatibility) and availability or restock. The Baymard Institute averages a cart abandonment rate of 70.22 % across 50 studies. Part of that is open questions nobody answered. Most shops run no live-chat team at all, the inbox backlog grows overnight, and by the next morning the sale is gone. An AI chat agent answering directly on the product and cart page closes that gap without staffing cost.

Order-status inquiries clog the email inbox, even though they're pure routine.
Mobile buyers want answers in chat, not email, otherwise the purchase fails.
Multilingual: DACH shops shipping to AT/CH need DE+EN+often FR/IT without staffing.
Return instructions (label, deadline, condition) take time with every email, time that's missing from daily business.
Cart abandonment: according to the Baymard Institute, around 70 percent of carts are not completed, some of them because of open questions nobody answers.

How the chat agent works for online shops.

83.1 bn euros

goods turnover in German online retail in 2025

Source: Bundesverband E-Commerce und Versandhandel (bevh) 2026

46.2 bn euros

of it through marketplaces, 56 percent of the total

Source: Bundesverband E-Commerce und Versandhandel (bevh) 2026

+3.2 %

growth on 2024, after 80.6bn euros the year before

Source: Bundesverband E-Commerce und Versandhandel (bevh) 2026

What your agent does for online shops

Order-status lookup from Shopify/WooCommerce, connected via REST API and webhooks
Explain the returns process (label, address, deadline) from your knowledge base
Product advice from knowledge base (material, size, compatibility, care)
Look up availability and capture an email address for your team when an item is out of stock
Answer payment, shipping and returns questions right in the checkout, before the purchase is abandoned
Multilingual support DE/EN/FR/IT without separate operator shifts

What the Chat Agent can do

Embeddable as a website widget

Answers questions in real time

Guides visitors through your offering

Captures contact details and inquiries

Hands over to your team when needed

Learns from your knowledge base

Frequently asked questions for online shops.

Chat Agent for online shops. Set up by us.

Get started

Cancel monthly.

Chat Agent for other industries.

Sven Pflüger

Sven Pflüger

Founder, rinqo

Founder of rinqo. Builds a company memory where an organisation's knowledge comes together and stays available, and the AI agents that work from it: on the phone, in the inbox, in chat, in marketing and in further roles. Writes here about bringing AI into companies, about data protection, and about what holds up in daily operation. Developed in Germany, processed in the EU, no US providers.

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