24/7 support, order status, returns help, chat answers while you sell.
In an online shop, many inquiries repeat themselves: order status, shipping questions, returns, size advice. The chat agent answers right in the browser, connects to Shopify, WooCommerce and Shopware via REST API and webhooks, and hands complex cases (complaint, special request) to your team.
Notice under EU AI Act Article 50:From the first message, the chat agent shows it's an AI. For complex questions, the agent hands off to your team.How we use AI
What does the Chat Agent do for online shops?
rinqo's chat agent for online shops answers order status, shipping questions, returns questions and product advice directly on the shop page. Connects to Shopify, WooCommerce, Shopware via REST API and webhooks, we set that up on request. GDPR-compliant on Hetzner Germany, AI Act disclosure on by default.
EU-Sovereign · GDPR · AI Act
Made in Germany. Hosted in Europe. The AI processing stays in the EU too, without US providers.
GDPR-compliant on EU servers
All calls, transcripts and knowledge data are processed encrypted on Hetzner Cloud in Falkenstein and Nuremberg, with data processing in the EU. A DPA under Art. 28 GDPR is in place.
Hosting: Hetzner Online GmbH, Germany, ISO 27001:2022 certified (Falkenstein, Nuremberg)
AI processing runs with European providers in the EU, not with US corporations like OpenAI, Google or Amazon. No training on your data.
Speech recognition with EU processing and speech synthesis from a German provider, customers receive the named provider list in the dashboard.
Auto-deletion: 30 days default, adjustable up to 365 days depending on your package
AI Act Art. 50, met by default
From 2 August 2026 every AI system must disclose to end users at the start of the conversation that it is AI-based. rinqo makes this the default setting in every channel, from first contact.
Voice: mandatory disclosure as first audio frame, before any answer
Chat/Email: AI label in footer and subject
Synthetic audio will be machine-watermarked once Code-of-Practice (June 2026) ships
Penalty: up to €15M or 3 % global annual turnover, the lower amount for SMEs
Sources: GDPR Art. 28 + 32 · EU AI Act Regulation 2024/1689 · DSK guidance on artificial intelligence and data protection (German data protection conference, 2024). This overview does not constitute legal advice.
Why online shops need an AI agent.
German online retail turned over €83.1 bn in 2025 according to bevh figures, €46.2 bn of it through marketplaces. The pre-sales and post-sales support load concentrates on four things: order status (“where is my parcel?”), shipping and returns, product advice (size, material, compatibility) and availability or restock. The Baymard Institute averages a cart abandonment rate of 70.22 % across 50 studies. Part of that is open questions nobody answered. Most shops run no live-chat team at all, the inbox backlog grows overnight, and by the next morning the sale is gone. An AI chat agent answering directly on the product and cart page closes that gap without staffing cost.
Order-status inquiries clog the email inbox, even though they're pure routine.
Mobile buyers want answers in chat, not email, otherwise the purchase fails.
Multilingual: DACH shops shipping to AT/CH need DE+EN+often FR/IT without staffing.
Return instructions (label, deadline, condition) take time with every email, time that's missing from daily business.
Cart abandonment: according to the Baymard Institute, around 70 percent of carts are not completed, some of them because of open questions nobody answers.
Order-status lookup from Shopify/WooCommerce, connected via REST API and webhooks
Explain the returns process (label, address, deadline) from your knowledge base
Product advice from knowledge base (material, size, compatibility, care)
Look up availability and capture an email address for your team when an item is out of stock
Answer payment, shipping and returns questions right in the checkout, before the purchase is abandoned
Multilingual support DE/EN/FR/IT without separate operator shifts
What the Chat Agent can do
Embeddable as a website widget
Answers questions in real time
Guides visitors through your offering
Captures contact details and inquiries
Hands over to your team when needed
Learns from your knowledge base
Frequently asked questions for online shops.
Yes. Shopify, WooCommerce and Shopware have documented interfaces for order status and stock levels. You set up the connection yourself via rinqo's REST API and webhooks, or we do it for you on request. After that, the agent sees every order status in real time.
International chat suites often start with low entry prices, then scale via conversation-volume tiers, per-seat licences and separate AI add-ons. A typical shop with ~1, seat and add-on models quickly hit 4-figure territory. Plus rinqo includes voice and email on the same knowledge base.
rinqo hosts on Hetzner Germany; the Art. 28 GDPR DPA is automated at signup. Many international chat providers operate under a US parent structure, CLOUD Act exposure is a TIA point for DACH shops with sensitive customer data. If you operate DACH-first, rinqo has the cleaner compliance story.
Yes, as long as your product catalogue is in the knowledge base, for example by reading in your shop pages, or the agent looks it up via REST API in your shop. Example: "do you also have waterproof hiking boots in size 42?" → the agent finds matching products and replies with product links.
The agent supports 17+ languages, auto-detects the language of the incoming message and replies in the same. For DACH shops shipping to AT/CH: DE as default.
Founder of rinqo. Builds a company memory where an organisation's knowledge comes together and stays available, and the AI agents that work from it: on the phone, in the inbox, in chat, in marketing and in further roles. Writes here about bringing AI into companies, about data protection, and about what holds up in daily operation. Developed in Germany, processed in the EU, no US providers.